Every website is unique and there is no one-size-fits-all when it comes to website marketing and search engine optimization (SEO). How many markets are you trying to reach? How intense is your competition? The process of getting search engines to pay attention to your web site requires specific, personalized service. This is because every site has industry specific and consumer specific objectives that must be addressed to optimize your search engine campaign. These factors affect the scope of your search engine optimization.

Currently over 350 million net users access information/data from over 2 billion web pages on the Internet. Over 75 % of the net users seek information through 15 major search engines such as Google, Yahoo!, Alltheweb, HotBot, Lycos, etc. These major search engines can manage only 50 to 300 million pages in their databases, or 15 percent of the existing pages on the web. Getting listed and properly positioned in these major search engines gives you better search referrals.